George Olsen, principal of Interaction by Design, is a seasoned professional who has been doing award-winning web and interactive design since the early 1990s—and has more than a decade's prior experience in print design and publishing.

Olsen has done award-winning work for a variety of companies, from start-ups to Hollywood studios, such as Disney, to Fortune 500 clients, including Nestle and Transamerica. More recently, Olsen worked at the premiere ebusiness consultancy, Scient.

While at Scient, by doing user research and participatory design with the intended audience of a site aimed at urban communities, Olsen helped the client avoid a potentially disastrous mistake in how to present a key offering of the site. Instead, by presenting the offering as seen through the eyes of the target audience, the client was able to connect with a traditionally hard-to-reach group.

While at How2.com, Olsen devised a content framework that allowed the start-up to grow to thousands of pages within a matter of months—and more importantly—let users quickly find the information they were looking for, helping the learning portal vault into becoming one of the web's most visited sites only months after launch.

While at 2-Lane Media, which won more than 70 major industry awards for its work, Olsen helped participants in Transamerica's Retirement Services division use their 401(k) plan more effectively by providing them tools to help choose the right investing style, calculate their retirement needs and more.

In addition to serving clients' needs, Olsen has taught courses in interactive multimedia at UCLA Extension, written extensively about web development issue and spoken at a variety of conferences, including Builder.com LIVE! and Web Design World.

Olsen was named as runner-up for Builder.com's 1998 Web Innovator of the Year award and has been featured as an industry leader in "Publish" magazine and Adobe.com's online magazine.

But beyond Olsen's experience and expertise is his outlook. It's being attuned to details that most people take for granted. It's constantly looking for a better way to organize things, a more efficient way to complete a purchase. Someone to whom users aren't faceless abstracts, but real people.

A little obsessive about these things? Probably. But he worries about these things, so you don't have to.

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