The statistics are frightening. More than four in 10 customers fail to complete transactions because of confusing interfaces. Employees and vendors waste enormous amounts of time wading through poorly organized information. Products are launched and only then do companies realize they don't easily allow users to do what they need to do.

Interaction by Design is here to help.

Quality user experience provides an essential and strategic competitive advantage—especially when price or operational efficiency no longer separate you from the pack.

While Interaction by Design doesn't market or engineer your products, we'll help you design them to delight those who use them. Our thorough and disciplined approach provides a practical blueprint for more innovative sites and products that inspire customer loyalty. Ones that cost less to develop, since nearly two-thirds of development problems can be traced back to not fully understanding what you're building. And the savings that continue after launch with lower customer support costs.

Already launched a site or product? Interaction by Design will work with you to identify opportunities for compelling improvements for the next version.

But Interaction by Design realizes that in today's fast-paced market, companies need to deliver innovative sites and products quickly. That's why there's a range of services and flexible engagements that that can be tailored to each client's unique needs. And while Interaction by Design is user- and usage-focused, we realize there are other concerns—such as branding and technology—and we'll work with you to find the proper balance among them.

So what specifically do we do?

User experience audits
How well do you understand who are the people using your site or product and what their goals are? And what's the context in which they're using your site or product? Understanding your customer is the key to innovative design. Interaction by Design uses leading-edge methods that go beyond traditional marketing approaches to help you to see the world though their eyes and understand what will make your site or product useful, usable and compelling.

User profiling
How well do you understand who are the people using your site or product and what their goals are? Understanding your customer is the key to innovative design. Interaction by Design uses leading-edge methods that go beyond traditional marketing approaches to help you to see the world though their eyes and understand what will make your site or product useful, usable and compelling.

Interaction design and task analysis
What are people trying to accomplish? What are the obstacles in their way? How can we make the process so easy it's invisible? Interaction by Design anticipates the scenarios and processes users will encounter to ensure the solution works as a seamless whole that enables people to accomplish what they need to do in a way that's easy for them to understand. Things simply work.

Information architecture
Even the most attractive site is worthless if people can't find what they're looking for. Interaction by Design helps structure your site's content so you can find the information you're looking for quickly and intuitively.

Interface prototyping and design
Prevent clunky user interfaces from preventing customers from completing purchases or slowing employees in their work. Starting with a well-designed interaction, Interaction by Design gets down into the details of designing easy-to-use interfaces that reinforce a memorable experience. Our iterative prototyping process works with users to tailor the interface to their needs, since after all, it's their one of their key experiences with your product—and your company.

Content strategy
Interaction by Design will help you provide content that informs, educates and engages your audience. We'll help develop clear communications between you, your employees, your partners and your customers. And we'll ensure you've got a solid strategy for keeping your content updated and fresh.

Content management
Content management is the foundation for ensuring your site is updated efficiently, with proper controls over versioning and who's allowed to publish to the site. With years of experience with publishing, and publishing systems (both web and non-web), Interaction by Design can help you evaluate which content management system is best for you and how to best implement it, as well as design effective content management workflows, organizational structures and procedures for your organization to make sure your site never goes stale.

Education
Invest in your organization's competitive edge by enhancing your in-house user experience design skills. With experience at speaking at seminars and conferences, such as Builder.com Live and Web Design World, as well as teaching university-level courses, Interaction by Design's hands-on workshops and seminars can be customized to meet your company's unique needs.

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