Design as diplomacy
June 8, 2001
Ran across NewEntrepreneur.com, which has lots of marketing as well as small/new-business content. But more importantly it's got a marketing guy who seems to "get" user experience design. He's put together a short paper Web Content and Design for Designers, which describes how designers must build relationships, not only between a site and its visitors, but also between clients, coworkers and staff. From the preview [pdf] that's available:

"To succeed, designers must be diplomats. Design, like diplomacy, is the art of the achieving the possible. Web design resembles politics in that it is impossible to totally satisfy all goals—all the time. Compromise and balance are necessary if paralysis is to be avoided and progress made. By understanding the multiple characteristics of effective Web sites and the often conflicting goals of the constituencies they must deal with (i.e., clients, committees, coworkers, etc.) designers will be better able to understand the compromises and decisions that must be made if progress and success are to be achieved."

Nicely put. ::

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