How IA can support brand promise
July 24, 2001
Tim Salam has two interesting articles on "Information Architecture and the Support of Brand Promise," and "Customer Momentum Preservation: Moving with the Consumer." [Note: although it's not clearly indicated on Tim's site, both articles are in PDF format.] Although they're both commerce-oriented, the ideas in both can definitely be extended to information architecture and interaction design in a variety of settings. ::