Watching and talking with users
September 6, 2001
Want to learn more about your users? Go observe them. If you've ever wondered what ethnologists do, the Far Eastern Economic Review offers a thumbnail profile of an Intel researcher in action.

Meanwhile another article gives some detailed advice on running marketing focus groups with participants from Asian cultures. Not having lived in Southeast Asia, I can't comment on the accuracy some of the specific cultural advice, although some of it seems in line with advice for interacting with a variety of non-American cultures. And the rest of the article offers an overview of the how-to issues related to running a focus group. ::

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